Friday, December 27, 2019

Tips for Explaining Short-Term Employment on Your Executive or Professional Resume

Tips for Explaining Short-Term Employment on Your Executive or Professional Resume Tips for Explaining Short-Term Employment on Your Executive or Professional Resume Every top leader has had to accept temporary employment or had to leave a particular company shortlyafter obtaining a job at least once in their career. The reasons why this happenscan vary. Maybe you only took the job to get by until that fantastic, once-in-a-lifetime role came along. Perhaps the company decided to downsize only a year after you joined.Whatever the reason for your brief tenure may be, you now have the task ofexplaining this short-term employment on your executive resume. Below, I have presented a few scenarios describinghow to handle short-term employment on your senior leadership resume.Should You Leave the Job Off Your Resume Entirely?There are some who believe that, if you worked for a company for less than a year, then it is completely acceptable to leave the job off your resume. Others believe in leaving the joboff your resume only if your time there was even shorter something like 90 days or less. Bear in mind that it would not surprise manyemployers if they saw a 90-day gemeinsame agrarpolitik in employment on a resume. They could assume that you were in transition.In either case, you may not have been there long enough to gain a proper reference or to make a major impact in your role. When it comes to leaving a job off of your resume, it is completely up to you and what you feel comfortable with.Regardless of your choice, keep in mind that your resume is a marketing tool.Your professional resume is not a simple hodgepodge of skills and experiences it is a roadmap that directs a future employer through your highway of leadership promotions, noteworthy achievements, and bottom-line contributions that directly address their needs and requirements. Your prospective employer is not interested in knowing that you held a paper route when you were twelve.ScenarioNo. 1You accep ted a new senior leadership standortbutsoon realized the culture and environment wasnot conducive to a healthy workplace. You discovered that overall morale in your new department was low and that some of themajor policies in place have contributed to increased turnoverlevels within the organization. You tried to address these concerns with senior leadership, but to no avail. Therefore, the fundamental differences in leadership values and vision caused you to leave the organization within a year.Keep in mind that honesty is the best policy. You must also be aware that, in most cases, if you were employed more than 90 days, you should include the job on your executive resume. Failure to do this will appear as a gap in employment, which you would also need to explain.Understand that the resume is a marketing document designed to provide a window into your career highlights. Your executive cover letter can also be used to convey how the position you held did not align with your career objectives while maintaininga positive and professional tone.ScenarioNo. 2You accepted a temp-to-perm position thatdid not materialize. In this case, you could add one very brief bullet at the end of the job description that explains your reason for leaving Left company upon completion of temp-to-perm assignment.ScenarioNo. 3Did you leave a job due to a spouses relocation, an academic sabbatical, or for other personal reasons? Again, add a bullet at the very end of the job description that briefly indicates why you left. For example Left company due to spouses job relocation.Whatever you decide to do regarding the information you place on your resume, you must understand you will have to explain it at sometime. One of the purposes of your executive resume is to get you to the interview table. Once there, the interviewer will want you to expound on the information you have given. Be prepared to give an honest but succinct response.Master the art of closing deals and making placements . Take our Recruiter Certification Program today. Were SHRM certified. Learn at your own pace during this 12-week program. Access over 20 courses. Great for those who want to break into recruiting, or recruiters who want to further their career.

Monday, December 23, 2019

Top 5 Ways Brands Advertise to Children

Top 5 Ways Brands Advertise to ChildrenTop 5 Ways Brands Advertise to ChildrenThe FTC (Federal Trade Commission) has many laws regarding advertising and marketing. As you can imagine, when it comes to minors, those laws get enforced severely. In fact, every violation can result in civil penalties of up to $16,000 per incident. Whats more, the content and style of the ad id more closely scrutinized. For instance, the kind of exaggeration and over the top ads that are fine to show to adults are not viewed the saatkorn way when it comes to children. Depending on the age of the child, he or she may not be able to distinguish the fantasy of the advert from the reality of the product. If the ad shows a bicycle with sounds dubbed over it of a motorbike, that bicycle had better make those sounds in real life. Otherwise, the child will have been lied to by the ad. But even if advertisers follow the rules to the letter, it doesnt stop them from finding creative, and legal, ways to bend them f rom time to time. 1.Celebrity Endorsements There are plenty of celebrities out there on social media, and they are more than happy to push out paid tweets and Instagram posts that children will see. It may take just a few seconds to write the post (and in many cases, its simply given to the celebrity verbatim), but they can earn up to $75,000 for an Instagram post, and $30,000 for a tweet. While thats a staggering sum of money, its peanuts compared to the cost of a TV spot, and will probably have a much bigger impact. Whats more, the posts dont even have to be labeled as ads, which means a lot of gullible kids and teens think the celebs they adore are genuinely into that product. 2.Cartoons and Imagery With Kid Appeal Kids and teens love animation. Think back to your younger days, and youll remember that most of your favorite shows growing up were animated. These days, its easier than ever to create animation digitally, and that means advertisers and brands are able to crowb ar fun, friendly, and cool animated characters into their ads. From cereal and toys, to candy and clothing, if the children are the targets of the ads, cartoons and kid-friendly images will be front and center. 3. Branded or Sponsored Content Following on from the animation mentioned previously, some advertisers go even further and produce series or webisodes featuring characters connected to the brand. This series of webisodes by Lucky Charms follows the exploits of Lucky the Leprechaun. The whole series is to devised to make Lucky a hit with the kids, who then spot the character on the cereal box in the store and ask for it. And lets not forget the series that were created specifically to sell toys, like Transformers, He-Man, and many others since. 4.Product Placement A close relation to branded content, this aims to advertise to children on a much more subconscious level. Perhaps the greatest example of this is E.T.- The Extra-Terrestrial, which showed the cute alien bein g lured into the house by a trail of Reeses Pieces. There were boxes of Cheerios front and center in Honey, I Shrunk the Kids, a huge McDonalds logo in Richie Rich, and cans of Pepsi in Home Alone. Product placement is a multi-million dollar investment for brands, and if the film is successful, it can have a huge impact on sales. While adults know whats going on, children are not as perceptive. After the movie, they will not realize why they want a certain product they just do. 5.Showing Other Kids Loving the Product Children want what their friends what. They also want what other kids are enjoying. Its no surprise then that so many ads aimed at children feature kids of a similar age loving the product like it was the greatest thing ever invented. From amazingly delicious junk food, to toys and games that have about ten minutes of playability. This is, of course, just par for the course in advertising. However, when adults see people just ecstatic about a product, we take it wi th a grain of salt. Children, theyre not as skeptical especially children under ten years old. They see their peers just laughing it up, crazy about a toy, and they want it. The nag factor kicks in, and sure enough, that toy is unwrapped on his or her birthday. Most scholars and experts agree that children should not be targeted in ads, and that there should be stricter rules around it. Adults make the purchasing decisions, children are not armed with enough life experience to know they are being manipulated. But, for the time being, ads will still target children because they are worth billions in sales.

Wednesday, December 18, 2019

Sales Pro Graduates from Cookie-Cutter Resume

Sales Pro Graduates from Cookie-Cutter ResumeSales Pro Graduates from Cookie-Cutter ResumeAmy Montalbanos expertise is in sales operations, but her bullet-riddled resume failed to sell what she offers her next employer.A simple recipe for a do-it-yourself resume Just use the standard Microsoft roger resume template, replete with all-bullet format and objective statement at the top. Its quick, its cheap and it screams inexperienced to HR professionals.Amy Montalbanos resume suffered from that template look, according to Andrew Pearl, a certified resume writer for Ladders who recently overhauled Montalbanos resume. Indeed, her resume more closely resembled the just graduated from college, rather than the polished, professional look of a resume youd expect from a 42-year-old sales-operations professional with 15-plus years of experience at exceeding goals and closing deals in the midst of the worst economy in decades.Everybody who graduates from college uses the aber sicher template fo r resumes, Pearl said. When people see (a resume with all-bulleted lists and the objective at the top), they assume you use the Word template and just did fill in the blanks. Thats fine when youre fresh out of college, but when youre out of college at this level, you dont want anybody to see your resume as a Joe Average, cookie-cutter resume.All-bulleted lists lose reader attentionBesides looking cliched and sophomoric, an all-bullet resume doesnt guide the readers attention, Pearl pointed out. When hiring managers or recruiters skim such a resume, you dont know which bullet theyll read, Pearl said a problem thats particularly troublesome, since human-resource professionals spend mere moments scanning resumes on their first round of selecting potential interview subjects.After she received her initial resume critique back from Ladders, Montalbano concluded that times had changed since she last circulated a resume. I never realized, but if you look at resumes people did 10 years ago , theyre so different, she said. Before, there were facts. Today, its bedrngnis so much factual, its more like youre selling yourself.Even though Ladders critiquer was a pretty nice guy, Montalbano said, the truth was that the all-bulleted-list approach had to go. He just tore it apart, she said. He said to me, Your resumes all over the place, she said a reader couldnt understand what Montalbano wanted to do professionally nor what she had to offer a potential employer.This can be shocking to hear if a job seeker has had a resume authored by a real writer. In Montalbanos case, her resume was created by someone who had written four books. But as her resume critic told her, just because you can write a book doesnt mean youre a good resume writer.By contrast, the new resume Montalbano and Pearl created together clearly documents the most important things about Montalbanos career, including a list of core competencies and an employment-history section that guides the readers attention b y combining short descriptions of job responsibilities with brief bulleted lists that highlight her accomplishments at each of her positions.The objective Whats in it for employers?The new resume also revamps Montalbanos initial objective statement. In her previous draft, her objective stated that she wanted to obtain a challenging position at a growing company.As Pearl pointed out, many hiring managers hate objective statements because they establish a demanding tone, stating what a job seeker is looking for. In contrast, an effective resume turns the spotlight away from the job seeker and toward the employer, telling the employer what the job seeker has to offer and how he could benefit the organization.Its a small point, Pearl acknowledged. If it were at the end of the document, it wouldnt be a prejudice. But at the top of the document, its the readers first impression. And setting tone is critical.Thus, the new resume focuses on the benefits Montalbano will bring to her new role , including references to a track record of securing and maintaining key accounts, improving processes, and providing critical leadership during difficult times of transition and change.If one person said, I have 15 years experience of exceeding goals, and one said Im looking to create sales growth, which one said, Ive been there before? Pearl asked. Ill pick an employee based on what theyve previously done.

Friday, December 13, 2019

Are you using any of these 100,000 worst passwords for cybersecurity

Are you using any of these 100,000 worst passwords for cybersecurityAre you using any of these 100,000 worst passwords for cybersecurityThe first-ever UK Cyber Survey reported that 23.2 million victims of breaches worldwide used 123456 to protect their account, making it the top on a long list of worst passwords for cybersecurity.In collaboration with Troy Hunt, a web-security specialist, the United Kingdoms National Cyber Security Centre (NCSC) released a global password risk listearlier this week. The list reported the top 100,000 worst passwords for cybersecurity, which revealed the passwords that are fruchtwein commonly found in data breaches.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreTop 20 worst passwords for data breaches123456123456789qwertypassword11111112345678abc1231234567password1123451234567890123123000000iloveyou12341q2w3e4r5tqwertyuiop123monkeydragonThe NCSC recommends that you change your password immediately if you see it anywhere on the list of 100,000passwordsmost commonly found in data breaches. Dr. Ian Levy, NCSC Technical Director, suggests combiningthree random words to create a hard-to-guess password.Why using one of these worst passwords is a cybersecurity problemUsing passwords that have been commonly found in data breaches pose a risk for both individuals and companies. Passwords on this list are already in the public domain and have been shared by hackers, and cyber-attackers commonly use lists like this when trying to hack into a system.Attackers have been able to breach corporate networks and move into the internal system due to a single weak point, such as use of a password from one of these lists.Most commonly used passwords in breaches by anthroponym, Premier League football teams, musicians, and fictional charactersThe UK Cyber Survey also identified categories of most commonly used passwords found in breaches. Find the top passwords in each category belowAshley was the most common first name to be used as a password in a breach.Liverpool was the most common Premier League football team to be used as a password in a breach.Blink182 was the most common password related to music to be used in a breach.Superman was the most common fictional character to be used as a password that appeared in a breach.Troy Hunt cybersecurity toolsHunt created Have I Been Pwned, atool that allows users to check if one of their accounts has been compromised, after the Adobe breach of customer accounts. The data comes from past breaches, which are situations where data is exposed to a vulnerable system.The Pwned Passwords feature allows individuals in any country to check if one of their passwords has ever been seen in a data breach. Exposure to breaches makes any password unsuitable for use because they are at a much greater risk of being used to take over other accounts.You might also enjoyNew neuroscience reveals 4 rituals that wil l make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will double your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Sunday, December 8, 2019

Outrageous Hobbies to List on Resume Tips

Outrageous Hobbies to List on Resume Tips Mentioning an extensive collection of hobbies and individual interests on resume might be an issue as the individual may come out to be very distributive. Possessing quirky and distinctive hobbies and individual interests on resume is an awesome method to collect attention Obviously, there are hundreds and hundreds of examples of hobbies which you could put on your resume. Thus, the work interview can many times be a very good time to share more about your hobbies. Before you begin, were in the practice of writing a bit about each hobby so you may explore it further. For instance, you might list international travel for a hobby if its something which you do regularly. If you state youve no hobbies as you dont have time for them, HRs may believe you cannot plan your time the most suitable way. There are several sorts of racing hobbies that we must go over. Characteristics of Hobbies to List on Resume Collectors frequently have great organizational and networking skillstwo skills that could really be convenient in an assortment of distinct jobs. Companies across all industries are always searching for creative problem solvers Since you likely dont have a good deal of Work Experience, you can include your Achievements as an individual section. E.g. Basketball Have played for the identical team in a creational league for the last 12 decades. Maybe you would like to stretch your leadership abilities and teach a neighborhood baseball team. The Lost Secret of Hobbies to List on Resume 1 sure fire method to better your writing is going to be to accentuate your terminology. The advice given via the short article has to be precise. While writing an essay you will have to follow several typical actions which may be constitutional in any type of article. The report has to be entered. If you decide to compose a wonderful essay isnt always an appreciable range of books read and evaluated several websites. If youre reviewing a fiction or non fiction, there are a couple of fundamental things you need to contemplate. The examples offered here may let you create an excellent autobiographical essay. List some of your favourite authors. The Upside to Hobbies to List on Resume When youre adding activities, make certain you only place the ones which you actually contributed to. Just remember that as a rule of thumb, personal blogs ought to be avoided if theres any content thats not appropriate to share professionally. By leveraging your extracurricular pursuits and not only adding a lengthy collection of all youve ever participated in youll reveal that youre a well-rounded candidate. Nevertheless the list is a superb reference for anybody searching for a new means to devote their day. Hobbies to List on Resume Features Youve resolved to bring some intriguing hobbies to your resume. If you want to learn to earn cash with ANY hobby, take a look at my guide. It is preferable to highlight the interests with a list or separate frames. Knowing your interviewers individual interests provides you with a pocket full of icebreaker topics. Or perhaps you want to reinforce a product included in your resume skills section as you know that it is crucial to the job. Besides the physical feature of the work, the agriculture industry relies on mechanical understanding. As an example, perhaps you are asking for work in a dynamic, collaborative work atmosphere. Generally, the primary purpose of a resume is to clearly show your competence and show that you have what it can take for a given job. You need to present yourself in a greatest possible light to your prospective employer. Even though you may incorporate a dedicated section to highlight certain abilities, a prospective employer ought to be in a position to find out what you could do by looking at what youve already done. Employers already know that you need their job, so instead its far better to compose an elevator pitc h at the surface of the page which will help your possible employer understand you as an individual and remember whats on your resume. Just make certain it is altogether clean of whatever you wouldnt need a possible employer to see.

Tuesday, December 3, 2019

Joh Bailey - Hairstylist, Salon Owner and Media Personality

Joh Bailey - Hairstylist, Salon Owner and Media Personality Joh Bailey Hairstylist, Salon Owner and Media PersonalityPosted October 13, 2011, by Helen Isbister The truth is I had no idea what I actually wanted to do and I saw the ad in a paper. I have always been extremely interested in fashion, grooming and women in particular. My earliest childhood memories are of watching Miss Australia and Miss World and loving all that.Joh is one of Australias fruchtwein recognised and respected hairstylists. With a loyal following including some of the worlds most beautiful women Elle Macpzu sichson, Eva Longoria, Linda Evangelista his flair for hair has taken him to the most glamorous corners of the globe. Joh and his team regularly work with leading fashion houses on their season launches and their work appears frequently in Australias top fashion magazines.Why did you first go into hairdressing?The truth is I had no idea what I actually wanted to do and I saw the ad in a paper. I have alw ays been extremely interested in fashion, grooming and women in particular. My earliest childhood memories are of watching Miss Australia and Miss World and loving all that. I started my apprenticeship three days after my HSC.How long did it take for you to find your niche in the area and excel in the profession?It was pretty quick really. I opened this salon eight months after I finished my apprenticeship when I was 22, so it came to me very naturally.What do you think it takes to be successful?I think it takes a certain amount of natural ability, but its like anything really it takes hard work, dedication and desire, more than anything else. You have to really want it.What other work have you been involved in?Ive done a lot of television. Im in my fifth year of Mornings with Kerri-Anne. I also do Australias Next Top Model each season, Project Runway andThe Biggest Loser.I suppose it isnt something I signed up for in the beginning, but its become a natural progression and I really enjoy it. Ive also worked all around the world London, New York, Los Angeles, India and China.Youve also worked with a lot of amazing women who has been the best to work with?Definitely Diana, Princess of Wales She was the most famous woman in the world, and the most glamorous and the most beautiful. It was such a thrill to be asked to do her hair.Is there a lot of pressure working on some of these womens hair?There is, but Im confident. You need to at least appear very confident.What advice do you have for young people starting out in hairdressing?My advice would be to start in a good and reputable salon because you need to get the right training from the start.Got a flair for hair? Check out our Courses in Hairdressing and explore a career as a professional stylist.Hairdressing ResourcesHair stylist/salon manager sample resumeHair stylist/salon manager sample cover letterInterested in becoming a?HairdresserSalon Manager or OwnerBeauty Salon ManagerColour ConsultantColouristPopu lar Career Searchesdiploma of salon management hairdressing onlinegovernment funded beauty therapy courses onlinegovernment funded beauty therapy courses qldgovernment funded nail technician courses vicnail technician courses melbourneHairdressing CoursesAssociate Degree in Applied Health Science (Dermal Therapy)Enquire zugreifbar Enquire OnlineBachelor of Applied Health Science (Clinical Aesthetics)Enquire Online Enquire OnlineDiploma of Screen and Media (Specialist Make-up Services)Enquire Online Enquire OnlineHelen IsbisterRelated ArticlesBrowse moreOnline studyNine courses you never thought you could study onlineIn an age when almost everything you could want is at your virtual fingertips, the world of education has also moved into the digital sphere.Beauty TherapyHealthJobs for the healthy, wealthy and wiseOur endless pursuit of health and wellbeing has reached epic proportions, with people pouring unprecedented sums of money into the wellness industry everything from acupunct ure to personal training, pedicures and life coaching.Beauty TherapyCAREER ADVICEBreaking Into The Business of Beauty 7 Tips for Making It On Your OwnIf youre excited about the thought of breaking into the glamorous beauty industry but arent quite sure where to start, these tips will get you on the right track.